MADE IN EAST LONDON

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My name is Galina, friends call me Gigi. I love fashion, people, making women smile, feeling secure and comfortable. Our idea is to produce less and use what we already have. Slow fast fashion down and bring more attention to Vintage. I want to show women that Vintage doesn't mean flowers and loud patterns or boring fabrics. It can be sexy and elegant!

The idea of the shop came to me from my own drown to be different and dress unusual. My desire was to create a small paradise that has now grown to become the place it is now- a beautiful space where people of all sizes and genders can use. I come from Bulgaria, which at the time when I was younger used to be a very Communist Country in which I felt very sad. Everything was blank, pale and nostalgic. I wanted to make a change, redesign values. 

 My passion is to make Art out of styling and make Great Conversations about woman, sex, violence, politics and racism. Stay updated as our Podcasts with local Artists and Activists come out soon!

Our team is made out the main stylist Gigi who always is here to give advice and listen to get the best result of the metamorphosis. She also offers full wardrobe changes a long term practice. There are also two shop assistances who are here to support our shop in terms of shipping items, dry cleaning, steaming our products, and helping customers if Gigi isn't available. There is also a team who runs the E-commerce side of things such as photography, web design and product marketing online. We are in touch with many designers who source their jewellery and clothing in our shop. We are also planning to refurbish the space and have a little spot for Designer items only. We value the uniqueness of the space and stock. 

WORD TO MOUTH

This is a fantastic shop with an amazing owner. Gigi is brilliant at helping you become your most confident and fashionable self and she has everything from vintage designer items to more current fashions. Every time I visit there is something new and wonderful and seeing Gigi is always a treat. Highly recommended!

A visit to Gigi’s is a wonderful experience. From time to time over the last few years, I have had to go to fashion industry events, and on all these occasions I have hired gorgeous, unique clothes, shoes & accessories, skilfully and thoughtfully curated by Gigi to help me look & feel great. I don’t need/want to go anywhere else! I am now keen to buy some of my work wardrobes here too - there are always multiple treasures to hire or to buy. Hiring and buying vintage is a sustainable way to shop, and the kindness and styling skill Galina gives to her customers is truly special. Onwards & upwards!

This is a fantastic shop with an amazing owner. Gigi is brilliant at helping you become your most confident and fashionable self and she has everything from vintage designer items to more current fashions. Every time I visit there is something new and wonderful and seeing Gigi is always a treat. Highly recommended!