Made in East London

My name is Galina, friends call me Gigi. I love fashion, people and make woman smile, feel secure and comfortable. The idea is to produce less and use what we already have. Slow fast fashion and bring more attention to Vintage. I want to show woman that Vintage doesn't mean flowers and loud patterns or boring fabrics. It can be sexy and elegant!

The idea of the shop came up to me from my own drown to be different and dress unusual. My desire was to create a small paradise that have grown now to the place where I am now. Beautiful space where any size of the woman, or gender neutral is welcome to use. I come from Bulgaria, which at the time when I was younger used to be a very Communist Country in which I felt very sad. Everything was blank, pale and nostalgic. I wanted to make change, redesign values. 

 My passion is to make Art out of styling and make Great Conversations about woman, sex, violence, politics and racism. Stay updated Podcast with local Artists and Activists  will come out soon!

Our team is made out the main stylist Gigi who always is here to give an advice, style and listen to get the best result of the metamorphosis. She also offers full wardrobe changes a long term practice. There are also two shop assistances who are here to support our shop in terms of shipping items, dry clean, steam our products and help customers if Gigi is having an important meeting. There is also a team who runs online shopping such as photography, web design and product marketing online. We are in touch with many designers who source their designs in our shop such as jewellery and clothing. We are also planning to refurbish the space and have a little spot for only Designer items. We value the uniqueness of the space and stock. 

Word of Mouth

A visit to Gigi’s is a wonderful experience. From time to time over the last few years, I have had to go to fashion industry events, and on all these occasions I have hired gorgeous, unique clothes, shoes & accessories, skilfully and thoughtfully curated by Gigi to help me look & feel great. I don’t need / want to go anywhere else! I am now keen to buy some of my work wardrobe here too - there are always multiple treasures to hire or to buy. Hiring and buying vintage is a sustainable way to shop, and the kindness and styling skill Galina gives to her customers is truly special. Onwards & upwards!

This is a fantastic shop with an amazing owner. Gigi is brilliant at helping you become your most confident and fashionable self and she has everything from vintage designer items to more current fashions. Every time I visit there is something new and wonderful and seeing Gigi is always a treat. Highly recommended!

I love Gigi's, it's more than a shop, it's a community space for women to get together and feel good about themselves no matter their age, shape or background. Gigi and her staff are warm, welcoming and friendly, they make everyone feel special. I should also mention the fact that the clothes here are beautiful. Before I found Gigi's relatively recently, I struggled to find affordable clothes that I really loved. Highly recommended!

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